About SOP!

Shades of Phoenix is an Australian indie nail polish brand, originally founded in 2013, by one neurospicy lady, specializing in the creation of top-quality hand-blended nail polish and nail care-related items, with friendly, helpful, and personal customer service.

Renowned for its bold and glitter-filled creations. With a tagline that matches its quirky spirit, the brand invites customers into a world where “your nails, your story, your shades!” Emphasizing individuality, the brand’s philosophy is to let people’s nails stand out. At Shades of Phoenix, we believe that your nails should sparkle like a diamond in a glitter storm! Whether you're channelling your inner goddess or adding a burst of colour to your day, our handmade polishes will have you shining bright in every crowd.

The brand first gained prominence alongside other indie polish pioneers like Moonstone Polish, Pretty Serious, Gloss n' Sparkle, Sayuri and brands that are still making it big in the indie world: Emily de Molly, Grace-Full Nail Polish, Hit the Bottle and Lilypad Lacquer. Shades of Phoenix took a hiatus before making a colourful comeback in 2023. Known for their signature "glitter bomb" polishes, Shades of Phoenix also offers nail care items and unique products like jewellery featuring their nail polish colours.

Their playful messaging encourages customers to “channel your inner goddess” or simply add vibrancy to their look. Whether it's through collections inspired by Disney princesses or other unique themes, Shades of Phoenix celebrates creativity and individuality in every shade​.

Customers are warned, with a wink, that side effects may include "spontaneous nail selfies" and an irresistible urge to show off their fabulous nails.